The company was founded by Mr. Andrés Lagomarsino,
who arrived at Argentina from Genoa, Italy, and in 1918 he began
to take part in the milling industry. In 1941, after being associated
to different milling companies, he rented the Avellaneda
mill (at the gates of Buenos Aires City), which, at the time, had
a total capacity of 90 metric tons per day. He bought it in 1953.
By that time, Mr. Andrés José Luis Lagomarsino, his
first born child, entered the company, and later, his second child,
Dr. Marcos Lagomarsino, did the same in 1969.
The company was renowned since the beginning for its
slow but constant growth, its permanent investing, responsibility
and prestige on its operations.
went through several renewals, reaching on April, 1996 its actual
production level of 550 metric tons per day. In 1986 the firm acquired
another plant at Navarro (62 miles from
Buenos Aires), whose capacity of 220 daily tons grew to its actual
360 tons. In 1990 the Carlos Casares Mill
was acquired (186 miles from Buenos Aires) and in six months, its
original capacity of 100 tons per day reached to 140 tons.
On May, 1993 the company bought another plant in Mar
del Plata, with a daily production of 350 tons of flour and other
products. On July, 1996 another mill is owned, the Santa
María on Isidro Casanova, at the gates Buenos Aires city, fundamentally
destined to exporting. With a daily capacity of 330 Tons, it completes
the flours production chain of more than 40,000 Tons monthly of
milling, making the firm the second milling company in the country.
At the same time, with the intention of providing
those industrial plants with an appropriate quality of cereal grains,
and aiming at an excellence market, an important chain of storage
plants was bought and rented, with adequate refrigeration for different
types of wheat, which were strategically located on major production
centres, totalling a stockpile capacity of 170,000 tons.
In 1982, the company began developing and selling
on the mass consumer market, launching the CASERITA
and HOGAREÑA brands, flours
for home consumers, both reaching an excellent penetration level
on the different supermarkets and selling places.
In 1987 the ARTESANA’s
line of pre-mixtures was launched, with owned technology, aimed
at the panification industry, where Lagomarsino was Buenos Aires’
undisputed leader. It gives bakers the power to develop a wide variety
of products, satisfying the needs of all kinds of consumers.
line of improvers was developed, as well as special products like
instant creams aimed
at bakeries, which is actually expanding, as an answer to a large
demand on its distribution.
On April, 1991, expanding its activities with the
mass consumer market in sight, LAGOMARSINO acquired Fideera
del Sur, a noodle company located at Longchamps, (a Buenos Aires
suburb), with an initial monthly capacity of 500 metric tons of
egg laminated noodles and other variations, which are commercialized
within the same line of distribution.
On September, 1992 the cookies
and cakes’s line of pre-mixtures is launched for the whole
supermarket area, using the same Caserita brand that was used with
the fractionated flours.
On June, 1993, LAGOMARSINO began distributing a complete
line of foodstuff, for RICH PRODUCTS CORP. of United States, a frozen
products company, leader on the United States, focusing on the first
stage on the non-lacteal
creams for pastry use.
On December, 1994 the panification plant EL
ORDEN was acquired, located at San Justo (very close to Buenos
Aires city), with a 10,000 acres facility, where immediately began
the production of breadcrumbs
for mass consuming commercialized with the Rayito
de Sol brand, using owned distributing channels that the company
continues to expand. Also there, the refrigerated warehouses for
lacteal creams were
On April, 1998 a test factory for frozen dough was
opened on the same property where San Justo’s plant was located.
Using the CREMACHEL brand
and machinery brought from Italy, this factory is aimed at producing
a line of panification and frozen products to be commercialized
through the same chains.
The company sales per year are U$S 120.000.000, with
a constantly growing market share.
On the institutional area, LAGOMARSINO’s history
has been renowned from the beginning, with its founder and its actual
owners taking charge of national level important positions. Dr.
Marcos Lagomarsino has been for over 12 years the president of Argentina’s
Milling Industry Federation and today he is the Secretary.
Being a family business, LGOMARSINO preserves, beyond
it dimension, the direct and personal contact with its customers,
always orienting its products towards the highest quality standards.
This feature is renowned around the country.
Nowadays, new products’ development is being
studied, always related somehow with the mother industry, with the
goal of increasing the benefits both on the know-how as well as
on the efficient use of commercial and distribution systems.
The company has developed its own marketing system
around the country. Two Managers –Industrial Division and
Mass Consumers- share, according to the commercial areas, sales
responsibility to different customers.
On Buenos Aires’ Federal District and Gran Buenos
Aires, (40% of Argentina’s total population), LAGOMARSINO
is the undisputed leader on its product lines, through 60 salesmen
employed by the company, with two days of direct contact with management,
supervised and managed by company’s personnel.
It also has a great amount of exclusive Distributors
–with their own sales staff- on different places around Argentina,
in charge of commercializing 226 products made by LAGOMARSINO today.
Besides, it has non-exclusive Distributors on areas
inaccessible directly, who answer to our company, and who were carefully
selected to commercialize a group of products.
Nowadays, the customers directly services are:
8,000 bakeries and pastry shops
11 supermarket chains with bakeries of their own,
for a total of 118 supermarkets. (included the exclusive service
for the most important companies both local and international)
400 supermarkets selling mass consumer products.
25 Panification Industries with distribution around
30 pastry shops and industrial cookies makers’
6 Patty Shells factories.
Today, LAGOMARSINO produces on its eight industrial
plants, 1,870 metric tons of cereal per day (46,000 tons on a 25-day
month), which means a production of 34,500 Tons of different flours
and 11,500 Tons of sub-products created for the industry and exporting
on a monthly basis.
Exports are fluidly made to close countries, Africa
and Asia, as well the Caribbean, and recently, and on a constantly
growing rate, to Brazil, where the company has established with
the firm FARISUR, of which is the full owner. Exports with this
destination have developed on an exponential rate, and today the
company have 21 representatives on different states, transforming
LAGOMARSINO into one of the main flours exporters to that country,
with a very important potential for Mercosur’s growth.
With a constant and solid growth, LAGOMARSINO is actively
participating on pushing and developing Argentina’s food industry,
generating markets and efficiently creating products for the new
generations, faithful to its warmth and personal relation values
that have been part of the company since its origin.